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Lessons from HUL vs. Patanjali Case Study

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The battle between Hindustan Unilever (HUL) and Patanjali is one of the most talked-about case studies in India’s FMCG sector. It shows how strong branding and cultural appeal can impact consumer choices. Patanjali entered the market with Ayurvedic and natural products at affordable prices. Its "Made in India" identity connected well with traditional Indian values. This caused a major disruption in the FMCG space and forced big players to respond quickly. HUL reacted smartly by launching its own herbal and natural ranges under brands like Lever Ayush and rebranding existing products. It also focused on digital marketing and rural reach. Key takeaways: Understand local culture and consumer preferences Speed matters — respond fast to competition Innovation is key, even for large brands This case is a great example of how agile thinking and brand positioning shape the FMCG market.
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The Art of Gratitude: Transforming Perspectives for Holistic Wellness

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My MBA Journey – How I Prepared for a Career in FMCG

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 I pursued my Executive MBA with the dream of joining a leading FMCG company. From the first semester, I focused on subjects like Consumer Behavior, Branding, and Retail Strategy. To build practical knowledge, I did case study presentations on brands like Nestlé, Amul, and Dabur. I also completed a summer internship with a local FMCG distributor, which helped me understand the supply chain and consumer trends. Here are a few things that helped me: Regularly reading FMCG news on Economic Times and Mint Participating in college competitions like ad-mad shows and marketing quizzes Building a LinkedIn profile to connect with FMCG professionals Now, through this blog, I aim to share my learnings and continue building a strong profile that can help me land my dream job.
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